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Can brands avoid backlash as sustainability scrutiny piles up?

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Digital Marketing News: Googleҳ Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More

Online Marketing Blog – TopRank® • August 9, 2019, 10:30 am
The post Digital Marketing News: Google’s Playable SERP Podcasts & New Unified Analytics, B2B Video Completion Rate Study & More appeared first on Online Marketing Blog - TopRank®.

5 Ways to Respond to Ageism in a Job Interview

Chief Operating Officer • August 2, 2019, 3:00 pm
Lead with your energy, not your experience. • August 2, 2019, 2:31 pm
Make your first day back a Wednesday. • August 2, 2019, 2:00 pm
On race, gender, age, and other issues. • August 2, 2019, 1:00 pm
Make sure to consider local context.


Bloomscape raises $7.5M to sell you plants of all sizes

This post was originally published on this site

Direct-to-consumer plant retailer Bloomscape has raised $7.5 million in Series A funding, with several high-profile D2C startup founders signing on as investors.

Founder and CEO Justin Mast told me that his family has five generations of experience as greenhouse owners and operators, and that he first tried to get Bloomscape off the ground more than a decade ago. Since then, Mast has worked at other startups, but he said, “Bloomscape was the one that got away. I would find myself dreaming about it.”

The current version of the startup launched just over a year ago, and has shipped more than 100,000 plants since then. The company is headquartered in Detroit, and ships plants from its greenhouses near Grand Rapids, Mich.

When asked what’s wrong with the existing brick-and-mortar plant-buying process, Mast said convenience is a big factor, particularly once you start talking about plants that are too big to carry in one hand — he said Bloomscape’s packing and shipping methods can accommodate everything from a 10-inch aloe plant to a five-foot bird of paradise.

Bloomscape also helps people care for their plants through its Plant Mom service, allowing customers to ask for advice from an expert. The Plant

What Senior Executives Can Do When the Board Meddles

TrueView for action inventory extends to Google video partners

New campaigns will be added into video partners automatically. Please visit Marketing Land for the full article.

The roles tools play in employee engagement

This post was originally published on this site

Christina Janzer Contributor Christina Janzer is Slack’s Director of Research & Analytics, responsible for leading all global research and product analytics efforts that provide insights about people and work.

Employee engagement isn’t just about the morale of individual workers—it also enables broader workforce productivity and leads to better business outcomes. In fact, research conducted by The Society for Human Resource Management (SHRM) argues that an understanding of the role employee engagement plays in driving morale and productivity is critical to business success.

At Slack, my team of researchers and analysts spends time studying how people work and what they need to do their best work. We consistently find that an important signal of employee engagement lies in how people feel about the tools they use at work.

Good tools can enable both productivity as well as increase morale. We’ve done research to learn more about successful and thriving Slack teams, and what it is about Slack that enables them to do better work.

These teams don’t just talk about how Slack improves efficiency, but also how it builds community and in some ways modernizes the company. We also found that the

Business Strategy: What It Is & How to Build an Effective One

Business Strategy: What It Is & How to Build an Effective One

Learn exactly what a business strategy is and how you can build an effective one today….

Read the full article at:

Business Consultant

* This article was originally published here

Piloting a biotech leader to greater growth

Growth in a dynamic biotechnology industry requires empowering teams, making real-time adjustments, and shifting the mind-set to accelerate toward the end goal.

* This article was originally published here

Hire an interim coo #InterimCOO #InterimChiefOperatingOfficer #ChiefOperatingOfficer

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